Rigid Strategy.

Organic Soul.

Yerevan, 2026

Independence meets
unfiltered
choice.

The Client

ankax

The Scope

Independent Brand Creation

The Year

2024

the position

ankax is not just a brand. It is a position. We were forged for those who refuse to fit into pre-existing formats, those who don't repeat, don't ask for permission, and don't play safe. ankax is about independent thinking, free decisions, and choosing one's own path . We operate by what is right, not by what is accepted, creating an identity that demands market authority.

Brand DNA

Visual Identity System

Eerie Black
Full White
Matte Dark Red
Display Font

Poppins

Body Font

Vrdznagir

the choice

This is a brand for those who seek to have a voice, not just noise; direction, not just chaos; and identity, not a copy. We don't operate by "how it is accepted" logic; we operate by what is right. At ankax — being independent is a choice. Every interaction is calculated to ensure the brand's unfiltered spirit resonates through every retail touchpoint.